Whether you’re just starting out as a filmmaker or already have some recurrent clients, you may be asking yourself how to take your video production boston business to the next level.
Here are a few tips that I believe will help your Video Production Boston grow.
SET UP A LEGITIMATE BUSINESS
Build a business that lasts and that is designed to grow with you.
Set up a website with a good design and some nice business cards for your video production Boston. If you already have clients, think about incorporating, whether as an LLC or a corporation. Get insurance both for your business and for your equipment.
GET YOUR FINANCES IN ORDER
Doing business in any industry requires that you get paid, and that you make a profit. That’s why you absolutely need to get your finance in order for video production Boston.
Automate your quotes, invoices and expenses either with accounting software like QuickBooks or with the help of a bookkeeper.
Make sure you have some cash saved up to go through the slow season, or to front some of the cost of bigger productions.
Always ask for 50% down on any projects. Sign contracts with your clients, and most of all, pay your taxes.
FIND THE RIGHT CREW MEMBERS AND TALENTS
No matter what niche or specific industry you specialize in, you need others to grow and help you achieve your goals.
Identify your strengths and weaknesses, and go out there to find people that are complementary to your skills, or who can help you think outside the box.
A video production Boston project is no more than the sum of its crew members, so get the right talents on board, and you’ll be able to deliver any requests.
GET THE RIGHT EQUIPMENT
Most of the people who are passionate about video production are equipment geeks, in one capacity or another. However, a more realistic approach would be not to buy the latest and brightest.
If you don’t have the cash, the debts will just create an unnecessary strain on your growing business, and if you do, it’s probably better spent in hiring a higher skilled person for the job.
Get a simple kit for the market you’re in, and for the types of projects you are doing on a very regular basis. If you get a different project that requires specific equipment, just rent!
BUILD A RELEVANT PORTFOLIO
Go ahead and produce what you want your clients to hire you for. People will hire you based on one thing: trust that you can transform their vision into reality.
Being personable, knowledgeable, and building a positive, open relationship will most likely create trust in the initial bidding stages. But if you don’t have anything to show that is similar to what your client wants, then the sale may be difficult.
BE VISIBLE ONLINE AND OFFLINE
Getting new clients is all about being visible. You may be the best producer/director/filmmaker, if potential clients don’t find you online or in real life, no one will hire you.
Online, be part of your community and contribute with relevant content / blog articles / tips that will draw attention to your growing business, and the quality of your work. This is free and can help you connect with your next big client.
Offline, network with as many people as you can, put your work in festivals or events, be part of talks, panels etc. Anything that can give you a chance to be visible, and introduce your business to the right decision makers.
FIND CHANNEL PARTNERS
A channel partner is a company or an individual who will bring you repeat business from their own clients. It could be a marketing agency, a business consultant, or any other entity who’s asked on a regular basis to produce videos for other people but does not have the means in-house, and needs people to outsource it too.
It is critical, especially in the early stages of a video production company, to start a relationship with some channel partners. It’s easier to find one channel partner who will bring you multiple projects a year than to have to keep going out there to find new clients.
If your clients are not in the video production business, chances are they don’t know much about the process of creating a video. If you’re working with a client who has not produced a lot of videos before, make sure to be very upfront on all of the different parts that come into producing the video of their dreams. Doing so very early on will ensure that you are perceived as someone trustworthy, set expectations on both sides, and ensure that the communication runs smoothly throughout the whole process.
Whether it is accounting or 2D animation, there are lots of great resources out there to help you. Outsourcing some non-critical aspects of your projects or business frees up a lot of time for things that really matter, while streamlining your workflow and processes.
That leads me to what you should not outsource: sales. You are the best representative of your video production Boston Company. So, unless you have a crippling fear of speaking to strangers and new prospects, most sales should be done by you until you have strong processes, portfolio and reputation in place. Then and only then, bring someone in to do the talking.
POSITION YOUR COMPANY & GO AFTER THE RIGHT CLIENTS
Make sure to position yourself. Figure out who you’re targeting, and find ways to reach out to them.
Whether you want to produce videos for a specific industry, a type of business, or whether you have specific skills or a specific style, go after those and don’t waste your time with irrelevant leads.
Introduce yourself as what you want to be. Trust yourself to do a good job no matter the size or type of project.
If something comes your way that you feel is too ambitious, just seize the opportunity. Swallow your apprehensions, find the right talents and skills for the job, and just get it done.