AYAM Brand celebrated its 125th anniversary and the 10th year of its community care campaign with the theme “We Care, We Are Family”.
Over the last decade, the Ayam Brand Community Care Campaign has benefitted 18,000 people from 421 welfare organisations, with 3,234,600 healthy meals.
This year, 59 welfare homes in Malaysia and Brunei received Ayam Brand products to ensure three balanced meals daily over two months.
Also part of the campaign was the Ayam Brand Junior Chef competition, which aimed to teach children how to cook and instil in them the habit of making healthy food choices.
In Kuala Lumpur and Selangor, the recipients included Rumah Kasih, Rumah Solehah, Pertubuhan Rumah Kebajikan Kanak-kanak Home of Peace KL, San Pedro Orphanage Home, Rumah Kebajikan Anak Yatim dan Miskin Al-Munirah, Persatuan Rumah KIDS, and Trinity Children Centre.
“We are delighted our annual charity campaign has provided over one million meals to people at 421 organisations in Malaysia and Brunei since its inception,” said Ayam Brand chairman Tunku Datuk Mu’tamir Tunku Tan Sri Mohamed.
Home of Peace Charity founder Justine Morais, who spoke on behalf of recipient homes in the Klang Valley, said the brand’s contribution was valuable as it extended the food choices of residents.
“The children enjoy the products and view them as treats. We thanks Ayam Brand for its contribution to so many Malaysian children over the past 10 years,” said Justine.
Joining the children at the celebration were local artiste Nina Nadira as well as blogger and entrepreneur, Sue Lynn.
At the event, Ayam Brand also celebrated its recent recognition by WWF in its Palm Oil Buyers’ Scorecard – Malaysia and Singapore 2017 for leading the use of certified sustainable palm oil.
The brand switched to sustainable palm oil in 2010, becoming one of the few local companies to make the commitment.
This is among the company’s many ongoing sustainability initiatives to become greener and deliver more responsibly sourced canned food choices to consumers.
“We are in it for the long-haul, be it in innovation and longevity, community care, going green or customer satisfaction,” said Mu’tamir.